In the near future, as AI begins to provide AI-generated answers in many of our online and smart device searches, I became curious about how AI perceives its competitor, SEO. This is particularly interesting considering that its algorithms still use backlinks to determine an article's importance for securing top spots in related searches.
In this study, I compared the answers from the following Six Chat Models using this one question:
”What are the Five Most Effective Ways to Build Backlinks and Get Higher Rankings in SERPs in 2024?”
Note: These results were not modified or checked with Grammarly. I copied the full results of each chat conversation without altering any of the responses.
Here are the Results:
The general agreement among various AI chat responses was similar regarding their suggestions. However, the reasons and explanations behind these suggestions varied greatly. Below are the summarized recommendations:
- Skyscraper Content: Create superior content compared to existing high-performing articles to attract authoritative backlinks. Make your content so valuable (in-depth, data-driven, visually appealing) that people want to link to it organically.
- Effective Content Formats: Use infographics, original research, case studies, and expert roundups to encourage link-building.
- Targeted Outreach: Find relevant websites and pitch them the specific value your content adds to their audience.
- Build Relationships: Nurture genuine connections within your industry for collaborations and natural linking opportunities.
- Community Engagement: Participate in forums and online communities, sharing knowledge and relevant links.
- Spy on Competitors: Analyze where your competitors get links, then target those websites, offering even better content.
- The Moving Man Method: Find broken or outdated links on authoritative sites and suggest your content as a replacement.
- Find Unlinked Mentions: Track your brand name; ask sites already mentioning you to convert those mentions into backlinks.
- Innovative Guest Blogging: Extend guest blogging to include podcasts, webinars, and online workshops for broader reach.
- Testimonials and Reviews: Write testimonials for services you use to get backlinks from their sites.
- HARO (Help a Reporter Out): Connect with journalists and bloggers to provide valuable insights in exchange for backlinks.
- Ultimate Guides: Comprehensive guides establish authority and attract natural backlinks.
- Branded Strategies: Develop unique approaches to content creation and outreach.
- Resource Pages: Seek inclusion on authoritative resource pages related to your industry.
Remember to prioritize quality over quantity and maintain white hat practices for long-term SEO.