https://searchengineland.com/chatgpt-seo-content-where-do-we-go-from-here-393374
With the release of groundbreaking AI tools like ChatGPT, many wonder if AI-generated content is the future of marketing and to what extent we can use it.
When it comes to SEO, there are a lot of questions today about machine-generated content. Is it an option? How would it impact the search results? Will it improve your SEO program?
While the answers will evolve over time, right now many people are simply trying to understand what ChatGPT is, and the benefits and drawbacks from an SEO content perspective.
This article will cover:
Simply put, ChatGPT is a chatbot – a natural language processing tool – that responds to queries.
ChatGPT has many, many use cases. I asked it to give me a list, and indeed it did:
But one use case being talked about in the SEO industry right is generating content quickly and easily.
I won’t go into too much detail on the ins and outs of how the technology works. You can get a background on that in an article here on Search Engine Land from Tom Demers on what ChatGPT is and why SEOs should care.
Or if you want to get into the weeds, see this article by Stephen Wolfram that explains how it comes up with written text.
Here, we’ll focus on how ChatGPT could change the content game for SEO and content creators.
Aside from the fact that Google views ChatGPT as a threat to its existence, on the SEO front, Google has spoken out about automatically generated content several times over the years but their stance has evolved.
Previously, it seemed Google was taking the stance that all automatically generated content was bad. More recently, Google clarified that automatically generated content that’s intended to manipulate search rankings is really the culprit.
In January 2023, Google tweeted:
As said before when asked about AI, content created primarily for search engine rankings, however it is done, is against our guidance. If content is helpful & created for people first, that's not an issue.https://t.co/3rs3Yrrrk1https://t.co/TlFEbdXGAphttps://t.co/Yl9XWr5CAN pic.twitter.com/gFTE2C2wq1
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